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Guru Spotlight: Rositaapplebum

01 January 2015

On Rosita Applebum’s first day of high school, she recalls wearing “a thick heavy black eyeliner in my waterline.” The gorgeous 22-year-old fell in love with watching YouTube videos of her favorite beauty vloggers and decided to start her own – with a “Latina vibe”. Her style evolved from grunge (wearing only black and red) to girly through high school.

Rosita’s posts are honest, candid and sweet and just another reason why she has over 100,000 subscribers. When she isn’t balancing school, loading videos, working two jobs, and hanging out with her boyfriend, you can catch this New Yorker getting her foodie on at different restaurants.

Outside of blending and finding the perfect eye shadow, her best beauty advice: “Smile and try to focus on inner beauty because it radiates outwards.” And mascara, of course.

It was great watching your meet up this summer. What is that experience like?

That was my first meet-up that I did alone, and I was so nervous and so humbled by the whole experience. Walking out onto the second floor of queens center mall, seeing over twenty girls lined up in front of Sephora to see me - I almost cried. They instantly recognized me and I hated that they were lined up because I wanted it to be more of a hang out not me saying hi and bye to each of them. We ended up getting kicked out pretty quickly from the mall for not having permission so we moved it outside but it was an amazing experience - a true eye opener - like this is legit!

Your boyfriend seems to be very supportive, is that true? How does he feel about all of the attention that you are getting on youtube?

He is supportive of my life in general - he loves the fact that I'm independent, and the fact that he met me at a time where my whole focus was YouTube and makeup as well as school, he has pushed me through some difficult times. He loves that I can support myself and have an extra income and be able to support my family as well as my makeup addiction.

What inspired you to start your own vlog?

I've said it before and I stand by this - I wanted to become someone who I myself wanted to watch. I love watching YouTube videos and have learned almost everything I know about makeup through YouTube and watching these inspiring women grow and evolve gave me the push to want to do the same but bring my own Latina vibe.

What are some of your favorite memories from the past year?

Going to Miami with my four girlfriends was definitely a great experience! Hitting 100,000 subscribers was also a short term goal that I met in the last year that I'm very proud of!

What are your favorite things to do off-camera?

Shop ! And eating out in different restaurants! Then again I do that on camera too lol!! I barely sleep, I don't watch tv... But I do enjoy an occasional drink (wine or champagne preferably) and I enjoy going to the movies.

If you are up for sharing one of your hardest moments for the past year, could you tell us how you got through it?

We all have tough times, and one of my hardest struggles was staying focused in school last semester with so much going on in my personal life. Trying to find a balance between school, work, YouTube, freelancing in makeup and a personal life I kind of let things get the best of me. I didn't so well in one class and I still beat myself up about it.

What is the best beauty advice that you have gotten?

Smile! Smile, and never let people see you down! When I'm happy, I shine and I try to focus on inner beauty because it radiates outwards. As far as literal beauty advice, I've learned that less is more! I no longer wear such a dramatic wing and I have just focused on good skin and taking care of myself internally first!

What’s the worst beauty advice that you’ve gotten?

I honestly can't say I've ever had bad beauty advice, everything has been a learning process and I've gained from every beauty mistake or fashion faux pas!

What are your favorite vlogs to watch?

I love watching a couple of gurus - no matter what they put out I love their videos and style. I prefer hauls, “Get ready with me” style videos, daily/weekly vlogs, and monthly favorites are my absolute favorite to watch!

What beauty products can you not live without?

Mascara - any wet really black mascara like the Too Faced Better Than Sex Mascara, the Kenra Blow-Dry Spray for my naturally frizzy hair. I love a good lip balm (Rose Bud Salve from Sephora) and a dewy foundation - my current favorite is the YSL Touché Éclat. A good highlight is always necessary too ;)

How long have you been into make-up?

I have been wearing makeup for over five years but I started off just with black eyeliner, but I’ve been freelancing for a little over a year and I would say in the last year is when i really started to kick up my makeup skills and looks!

If you could only make up one part of your face per day, what would it be (i.e. eyes, lips, lashes)?

Definitely my eyes! I love my eye shape and I think adding lashes and mascara really plays up my eyes. Ive worked hard to clear up my skin so I feel comfortable without any foundation or powder and my lips are probably my least favorite!

What was your first make-up experience that you remember?

Wearing a thick heavy black eyeliner in my waterline on the first day of school (high school) I was really into Punk and Rock music and only wore black and red. Crazy how that grungy girl has transformed into the girly diva that I am now!

What type of camera do you use? What do you use to edit your videos?

I use a Cannon Rebel T5i and I use iMovie on my Macbook Pro to edit. I taught myself everything I know and I feel like if someone wants to become a Youtube Guru - they should! My advice would be to film with good lighting - either natural day light (sitting in front of a window while filming) or purchasing a ring light - I use a Diva Ring Light. I would tell them to stay focused, keep their eyes on the prize and to remember to stay true to themselves but to not try to become anyone else - don't force progression just let it happen when its supposed to happen! Oh and being consistent!

What are the best aspects of running your own vlog? What are the hardest?

The best aspect is being my own “boss” - I listen to my viewers but in a way its nice being able to manage myself. It’s also great because it’s an extra source of income that I can put towards more makeup! It’s amazing having over 100,000 friends who support me more than most people who are physically present in my life. The hardest is staying constistent with school and my other job and finding the energy to actually provide new material and new looks when I come home really tired from my daily routine. I guess just keeping people interested in my content.

What are your favorite places to shop?

Zara, H&M, ASOS (online), MissGuided (online), Sephora, ULTA, and MAC

Are there any trends that you are inspired by this season?

Gray Toned makeup, leather combined with faux fur, and very simple asymmetrical styles.

If you have $1000 to spend on make-up, what would you buy?

At first I was thinking wow a thousand dollars, but then I realized it wouldn't go too far with my taste lol! I would get a Chanel foundation with some Chanel brushes, Tom Ford brushes, some new Gucci makeup, more YSL and Tom Ford lipsticks and of course a new MAC Whisper Of guilt highlight which is going for over $100 online!

What is your most memorable beauty faux-pas?

Fashion wise I remember wearing leather pants to gym in junior high school and having them rip while sitting - that was really embarrassing. With beauty - I remember not blending our my shadows enough or wearing dark shadows way too close to my brow bone and thinking that more was better!

Who is your make-up inspiration?

Jaclyn Hill, Amanda Ensing, Carli Bybel, Nicole Guerrero, Msroshposh, Lauren Curtis, and Shannon from Shaaanxo

What is your daily routine?

Lately it has been to get up, wash my face brush my teeth put my hair up in a bun or ponytail, add my Josie Maran milk some mascara and I'm out the door - and mascara only when I have a couple of extra minutes. I usually grab breakfast and an iced coffee on the go!